Wednesday, June 14, 2006

Another European Commericial

After this ad played for the third time over the course of one World Cup match, the New Yorkais wondered aloud why French commercials often lack dialogue and narration, focusing purely on the visual. We waxed philosophical on differences between American and French aesthetics and then got back to the game, certain that this kind of commercial was indicative of a profound cultural gap as wide as the Atlantic Ocean.

Then I found the commercial online. You'll notice that, in this version, there is narration. In English. It was so obvious, I couldn't believe it. The reason so many French commercials lack dialogue is because they aren't actually French and when they're imported from other countries, the narration is taken off.

This is Europe: they don't necessarily have a higher appreciation for the visual potential of a culture; they just all speak different languages and so they need to communicate visually. Like I said, very obvious.

All the same, I really like the wordless commercials. Here's another one from a while back that features my favorite Jose Gonzalez song.

2 Comments:

Blogger Vernal Loche said...

Your "favorite Jose Gonzalez song" is a cover. The Knife performed the superior original version. Just so you know.

June 17, 2006 7:39 PM  
Blogger adam said...

agreed, but that cover is just miraculous.

and on a different note, check the synthesis:

Jose Gonzalez vs The Knife - Heartbeats (rndnmbrs remix)

June 26, 2006 3:32 PM  

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